Logo design & Visual identity Print design Art Direction Digital content development Brand architecture
ECVR
With the HTC Vive, you don’t just see a virtual world you live in it!
While I was redesigning the visual identity for Escape Chambers they decided to open a sub-brand ECVR (Escape Chambers Virtual Reality) to provide virtual reality experiences. When designing the new logo and brand look I needed to insure the new sub-brand captures the same mood and feeling as the parent company.
Logo design
The ECVR logo carries the same sharp look resembling the Escape Chambers logo. The color scheme from the parent company was extended and used for the sub-brand.
Graphically, Virtual Reality feels like part of the Escape Chambers brand universe without being exactly like Escape Chamber, an approach that helps keep both looking flexible and diverse.
Exclusion zone (no text or other graphic elements permitted)