Phone Version
Services
Logo design & Visual identity
Print & Multimedia Kit
Art Direction
Multimedia & Animation design
Digital content development
Immerse Branding
Instead of simply seeing or hearing an ad, experiential marketing allows you to directly engage with consumers.
Immerse Branding is an experiential marketing firm that offers a way for any company’s audience to fully engage and be immersed in the brand. Immerse Branding creates an engaging scenario, incorporating the brand throughout the storyline, to promote any product in a way that leaves a lasting impact. This is not subliminal advertising; this is something that requires people to use every method of problem solving they have, all of which will be associated with a given brand.
Phone Version
Project Scope
Logo Design & Visual Identity
Immerse Branding was born as part of the Escape Chambers company. In collaboration with the director of marketing we designed and developed the visual identity. Rather than having a single corporate color, we devised a color palette that gave us the freedom to mix and match, infusing the seriousness of the company’s mission with a sense of playfulness. We introduced bespoke patterns and texture which provided the brand with a vibrant and elegant feel.
The logo design has a contemporary and sophisticated finish, allowing Immerse Branding to speak to a wider variety of audiences.
Brand Personality
Logo Design
Color Palette and Typography
Tablet Version
Phone Version
Texture and Pattern
Creating the texture – using different blend modes, repeating and rotating the same element, placing them in various positions I created a complex and intricate pattern that represents the bold mission of the company.
Applications
one page hand out
business card
media kit & presentation deck
The Immerse Branding website felt static and it couldn’t convey the playful personality we tried to infuse in every design element. That’s why I designed a background animation that shows how different product placement could be incorporated in one Escape Chambers room.
Phone Version
Media Kit & Presentation Deck
3D Animation
The Immerse Branding website felt static and it couldn’t convey the playful personality we tried to infuse in every design element. That’s why I designed a background animation that shows how different product placement could be incorporated in one Escape Chambers room.
Whiteboard Animation
To spread the message of Immerse Branding we decided to cover as many channels as possible. We created a whiteboard animation explaining what experiential marketing is and how through engaging scenarios it incorporates different brands in the story line.
Animation Design – Toni Veverka
Voiceover – Maren Patterson