Art direction & Visual identity redesign Print & Mural design 3D design & visualization Multimedia & Animation design Digital content development Brand architecture
Escape Chambers
Imagine yourself in a real-life adventure game filled with mysterious puzzles and brain-teasing clues! This is Escape Chambers.
When we first started working with Escape Chambers it was clear that their existing escape rooms had a strong personality but were disjointed across the myriad of graphics, apparel and video materials.
The design challenge was developing a cohesive brand framework that holds all different design pieces together. Working in close partnership with the Escape Chambers team I helped with redesigning the website and provided digital content from various graphics to animations. I created the graphics for each room, showcasing their individuality but making sure they are compliant with the already established Escape Chambers look.
Website design
With the new website, we aimed to create a more up-to-date digital experience to go with the modern brand identity. The entire site has been redesigned and modernized to simplify the user’s online journey and, more importantly, to encourage people to take action and book their room of choice.
Once the website and the brand image were completed we created a unique look for each room. Every room had a personality and conveyed different feelings depending on the scenario. It was important to keep the cohesive visual style. With that in mind I conceived and created movie style posters for each room utilizing various techniques from 3D design to image compositing and photo manipulation.
I extended the look of the posters into additional applications, including a complete system of signage and swag such as t-shirts. I designed a mural for a room named “Full throttle” using 3D software. And last but not least, I created a new video synopsis for Escape Rooms “Party Room”, “Party Room 2” and “Warlocked.”