How the soybean cyst nematode (SCN) problem evolved
We partnered with the SCN Coalition to create a campaign that will make the American soybean farmers aware of the evolving problem of soybean cyst nematode or SCN. I conceived a quirky animation transforming the main source of resistance PI 88788 into a superhero who protects the soybean plants. But after 20 years of using the same ingredient the nematodes adapt and overcome the protection which leads to loss of soybean yields.
In collaboration with Immerse Branding we created a whiteboard animation explaining what experiential marketing is and how through engaging scenarios it incorporates different brands in the story line. Animation design – Toni Veverka Voiceover – Maren Patterson